ABANDONING ONLINE BOOKING RISING
Are you stress? Are you tired from school and work? You know what would help? A vacation. Imagine yourself swimming down the ocean in Cuba, enjoying a cocktail in Mexico, living in a paradise even just for a little while. A nice fun getaway sounds so tempting and amazing right? You could be that person having the time of their life, with one click away to expedia.ca you have got a bunch of options you can choose from. But wait, can you afford this price? How much is your budget? Can the other people around you accommodate with that much money as well?
The thought of going on a vacation would be delightful, until you start to think about how much money you have to spend on where you are going to stay and how much your flight would cost you. That is when anxiety comes in and you have to check your bank account if you have enough money to cover all your expenses.
When you type in expedia.ca or go to bookings.com or any other travel online booking websites, once you search for what you want a whole lot of list comes and you click to the first link and another link after that, so on and so forth until you can finally stumble upon one or two that has a great deal that you and your fellow colleagues can afford. You spend hours or even days just to search for the perfect vacation stay. But once you hit that check out button all these things pop up and that's where most people, probably even you exit your browser right away:
A survey that Salecyle has produced back in 2014 as to why customers abandon online travel bookings.
Online booking has changed tourism market industry, when it came out in middle of 1990's. Conveniently, it is very easy to go on the internet and search a reasonable package for your own or your family. The question is why people abandon their bookings, even though, it is the best deal for them. Technical issues and price comparing are two popular reasons for this case. On the other hand, hidden fees are another problem that cause people from stopping their online reservation. Actually, clients focus on price, which they catch on the site. Unfortunately, online booking might contain some implicit charges while you are making a payment such as taxes, visa fees or cancellation fees. For instance: 'no credit card fees or exchange fees' is an announce that used to appear on any website. However, exchange and credit card fees or an international payment fees will add on bill by banking system, when customers pay. Prices have improved automatically; therefore, people are felt cheating by booking agencies. That is when people will automatically stop their decision into buying the package deals for the crazy amount of extra fees you have to pay.
Shouldn't travel agencies announce their hidden prices on the website ?
Lack of details, when looking for the perfect deal is another reason, we try to do as much research as possible to find the perfect deal. But we often encounter websites that are not very clear when it comes to the details of what is included in the price for example, we might find a good price but we want to compare with others to make sure we can get as much as possible in the deal package and can adapt to everyone's budget. Once we find the deal we want to book, when checking out some websites have different methods of payment, according to the survey made by Salecycle, the infographic shows that 13% of people abandon booking because the process is tricky or complicated, in this case websites need to make an effort to build a easy layout for people to make the process faster and simple.
In addition to this, customers might not be comfortable giving personal details online when asking questions in case you have to register to book, and on top of that there might be hidden fares not shown in the initial price which leads to abandonment of the booking, simple things like those need to be highly detailed so it can be clear for everyone and have a better understanding of what is included and the total amount for it.
Or maybe people go online just for a reference when planning their vacations, as seen on the survey 39% of the people were "just looking" and don't really book online instead they go to their travel agencies where with they can get one on one assistance and a better explanation of what is included.
On the video posted below, there is a company that helps the travel website to secure its sales or try to persuade the customer while they are still looking for options by tracking the number visits on the website and monitoring the process.
Should websites be more willing to help you book online by assisting you on the phone and be available 24/7 in order to avoid abadonment?
When you’re about to check out, you suddenly change your mind and you end up abandoning the website in the process. Graham Charlton says, “81% of people abandon online travel bookings” because most people are just searching for a reasonable amount as to how much it would cost for them to go on vacation. Truth be told we are one of those 81% of people who would leave the site in an instance. We would go out of our way to find the most affordable price and compare which one would be best for the people we are travelling with. We are not the type to be sold by only looking at one site, because we know for a fact that there would be another site that has all our necessities with even better and cheaper pricing.
That is why a lot of customers' will make the time and effort to look through their choices because they never know when a great opportunity comes where you can save as much money as you can and when we do find that ideal package deal it will be hard to let go of, then as the page loads for the checking out process a technical issue occurs. That one chance of a lifetime deal is gone just like that and the customer ends up not going back into the website for it will be such a hassle to go look for it again and with that they disregard the whole vacation plans.
WHAT WOULD BE THE BEST SOLUTION THAT YOU CAN GIVE?
With all those reasons listed above, are you still up on going for a vacation or will it be too much for you? Is it worth it to go through all that trouble when you'll just end up leaving the website? How should they improve? Should they be upfront with their extra expenses? Should they help you through with your plans? So that you don't end up abandoning instead end up buying their perfect package deal.
Reconnect with abandoned online travel bookings | abandonment recovery solutions
by Optilead